Here are the facts as I understand them:
*RR Farms is asking County Council to remap a 9.6-acre site at the northeast corner of Airport Road and Pioneer Trail from agriculture to a limited commercial use.
*Publix is under contract for this site.
*There is no request for Volusia County government incentives, the project is privately funded development.
*Pioneer Square is not a "strip mall" - the map amendment will include a limitation on the size of the project to limit it to a local grocery store and potential bank, with both uses set behind substantial landscape buffers along both Airport Road and Pioneer Trail.
Visit one of my websites at http://selldaytona.com/ or http://www.venetianbay.org/